This paper shows that the target market for opioids are women, and people with less than a college education. It also lists the number of chronic pain sufferers in Illinois, county-wise. The market share for opioids in treating chronic pain is decreasing; OTC pain medications are replacing prescription opioids in treating pain. The relationship marketing practices of the pharma companies, for example, cash rewards to physicians, are also waning, becoming less compared to the 2010s. It is hoped that the data presented in this paper would help Illinois counties to gain greater attention to their opioid problem.