This paper explores the market for telehealth in rural Illinois; specifically, the argument that medical practitioners
have the ability to generate demand for telemedicine services is empirically tested using data from the Medicare
Beneficiary Survey, Bureau of Labor Statistics, and telemedicine use data from Center for Medicare Services. Results
suggest that telemedicine use in the rural Midwest is around 40%, Covid-19 made one-in-three Midwesterners aware about
telemedicine, and the service is associated with communities that have fewer healthcare professionals.