Telemedicine use in Illinois during the weeks leading to the spread of Covid-19, omicron variant: Insights from the Census Bureau’s Household Pulse Survey

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Based on the reasoning that behavior is adaptable to changing circumstances, this paper explores whether telemedicine
has become common among Illinoisans, since the emergence of Covid-19 in January 2020. Micro data from the US Census’
Household Pulse Survey were analyzed, comparative statics analysis was performed. Results suggest that telemedicine use
has declined in Illinois, but college educated population and households with income above $75,000 are using the service
more. These clusters or segments should be the target for marketing the service.